Part 2 of our summary of Louise's session at THE Live US, looking a rebuilding public trust in universities. In this piece, we look at the conversation relating to people's trust in sources of news and information and how that relates to trust in universities, specifically during the pandemic.

On April 1st, World 100 Director Louise Simpson, hosted a panel of experts at THE Live US. The panel looked at rebuilding public trust in universities and featured Sue Cunningham, President and CEO of the Council for Advancement and Support of Education and Nicky Old, Director for Communications and External Relations for Universities UK.

Social media is one of the most important aspects of a marketing and communications strategy as it represents a chance to reach a large percentage of your audience easily, repeatedly, and, if done right, cheaply. Despite this, it remains an under-developed part of most strategies, with leadership often overlooking its complexities and allocating insufficient time and resources to getting it right.

The advent of a new administration in Washington DC is reportedly already fuelling an increase in applications from international students to US universities . The so-called ‘Biden Bump’ may go some way to addressing the falls in American global recruitment seen over the last few years.

Day 4 of our World 100 Conference looked heavily at relationships; whether that be departmental relations, relations with government and other stakeholders, and how relationship building will manifest itself in the future. 

Washington DC, Sydney, Vancouver, Manchester, Hong Kong; all places that hold great memories for members of the World 100 Reputation Network who were able to truly expand their horizons by attending our annual conference at the great universities in those cities.

The opening day of the W100 Virtual Annual Conference brought together participants from around the globe across a range of time-zones. Six conference sessions, featuring speakers from Australia, Europe and North America, grappled with some of the reputation challenges of the age. 

Universities have moved on from the immediate crisis communications response, but the reputational challenges of on-going pandemic reputation management are no less complex, according to the latest W100 survey.

The latest league table published by Academic Ranking of World Universities shows a higher degree of change from the previous year than is usually expected from this most stable of the global rankings. 

Reputation and the pandemic: what happens next? Mark Sudbury looks at how universities are looking at the next stage of activities of the pandemic response

Reputation requires conversation. This is where Social media comes in. Here's our top 3 tips for managing reputation on social media

2020 promises to be another year which presents increasing challenges to universities operating globally, whilst providing opportunities to grow profile and embed reputation as a key pillar of institutional strategy and delivery.