We explore some initial results from 2021/2021 World 100 research project from the first audience surveyed, global academics

If you watched the 2022 commonwealth games, even if just for 15 minutes, you won’t have failed to notice the prominent marketing of a certain Midland-based university. World 100 member, The University of Birmingham, was front and centre of nearly every shot of the sporting action.

Head of World 100 Mark Sudbury discusses some of the trends in global higher education reputation emerging from discussions at recent conferences, helping to set the scene for our conference in October

This week saw the long-awaited publication of the Research Excellence Framework (REF) 2021 results, more than seven years since the last exercise (REF 2014). Undertaken by representative higher education funding bodies of the four nations of the UK, it the most comprehensive evaluation of the research impact of UK universities.

April 2022 saw the debut of Time Higher Education’s new event series for marcomms professionals, Hashtag HigherEd. The conference, hosted by Warwick Business School at the iconic Shard in London, brought together speakers and delegates from both university and other sectors to discuss issues such as branding, social media, sustainability, recruitment, quality of education and international students.

Our first research into structures and resources was in 2008 when we gathered valuable insight into reputation management from 95 external relations and international directors working in world-class universities across the globe.