April 2022 saw the debut of Time Higher Education’s new event series for marcomms professionals, Hashtag HigherEd. The conference, hosted by Warwick Business School at the iconic Shard in London, brought together speakers and delegates from both university and other sectors to discuss issues such as branding, social media, sustainability, recruitment, quality of education and international students.

How has internationalisation been impacted by the pandemic? And what are the changes driving global reputation in a sector dominated by globalisation and fierce competition, when international visibility has never been more crucial for success. These topics formed the background to a recent session at Times Higher Education’s Leadership and Management Summit.