Reputation and the pandemic: what happens next? Mark Sudbury looks at how universities are looking at the next stage of activities of the pandemic response

On Thursday the 23rd April Mark Sudbury was joined by Chair of the W100 Committee, Andrea Farquhar for a webinar focussing on communications in light of the COVID-19 pandemic.

Universities around the world have been stepping up to the challenges presented by the COVID-19 pandemic in many ways. Our latest round-up from World 100 members highlights how universities have been showcasing the efforts of scientists and social scientists in addressing key elements of the pandemic.

Universities are now mobilising to be part of the wider COVID-19 response and communicators are sharing stories of how institutions are support society; we look at some key examples from our members.

World 100 Reputation Network members are on the front-line in the response to impact of the coronavirus pandemic on global higher education. We spoke to senior global colleagues to understand the key role that communications, marketing and international teams are playing as universities grapple with the challenges.

Whilst scientists and researchers battle to develop a cure for the coronavirus, higher education institutions are facing one of the toughest challenges ever. It goes without saying that the number one objective is to keep students and staff safe, but the business repercussions are now being felt keenly.