Discover Spain: 2017
Discover the World 100 aims to explore issues of reputation from a country-specific perspective and engage new members. Our Discover events are for small groups of around 25-30 senior delegates and aim to bring existing members together with potential new members so that new members can find out what we do, and existing members can learn more about the best universities in a particular area. The current challenges facing world-class Spanish universities were explored from a reputational and brand-building perspective. To make the most of travel and networking, the event also preceded the significant reputation conference for higher education, the BUR conference at the Universidad de Navarra 30 & 31 March 2017. Universities & Barcelona: a game of brands and a winning combination | David Miro. International Marketing Manager, UAB. Powerful Public Engagement – making an impact at UPF (Pompeu Fabra University, Barcelona) | Dr Gema Revuelta, Director of Studies, Center on Science, Communication and Society Communicating Spanish research: challenges & opportunities | Valerio Rocco Lozano, Vice-Dean for Research and Knowledge Transfer, Universidad Autónoma de Madrid Representing Spanish Excellence in Europe | Stefanie Ubrig, Office for the Promotion of European Research Activities Alliance 4-Universities W100 Events and 2017 W100 conference Utrecht and W100 Study Tour Groningen | Cor Jansen, Director of Communications, Utrecht University W100 Academy University of Navarra | Miriam Salcedo de Prado, Professor of Communication, and Mark Sudbury, W100 Academy Trainer, Pro-Vice-Chancellor, St Mary’s University, Twickenham W100 Research and benchmarking | Alan Ferns, Associate Vice-President for External Relations and Reputation, The University of Manchester The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The 2017 Discover event was hosted by Universidad de Navarra, Spain on Wednesday 29th March.
Event Highlights
Become a Member
W100 Annual Conference 2016: Dublin, Ireland
The W100 Annual Conference 2016 took place at University College Dublin (UCD) in Dublin, Ireland, from 6 – 7 October. Eilis O’Brien, Director of Marketing and Communications, University College Dublin, was our host. The conference focused on how universities communicate their university reputation and research through storytelling and cultural heritage. The theme focus, ‘Higher Narrative: Communicating University Reputation and Research through Storytelling, Culture and Heritage’, is one the Irish might rightly argue to be experts in, and it explored how you create interest in your present and future, through good brand narratives, compelling research stories and social media. 2016 also marked the centenary of The Easter Rising, one of the defining moments of the struggle for Irish independence which began on Easter Monday 1916, providing a particularly interesting context for our theme. Dublin is one of the most connected cities in the world, with international flights to destinations across Europe and North America and of course a reputation for fine food, bars and wonderful Georgian architecture right by the sea. Ireland is also home to some of the most impressive hi-tech and marketing companies, including Google and Intel, and made for a stimulating venue for our annual conference. Experts from world-class universities presented on topics including changing narratives during a crisis, how to communicate research and visualising campaigns. Connective Campaigns: Storytelling in the Age of Engagement | Paul Andrew, Harvard University Brand Brinkmanship. Applying commercial brand planning to an academic culture and living to tell the tale! | Dan Dillon, Arizona State University The 8-second Attention Span | Ovidia Lim-Rajaram, National University of Singapore (NUS) Changing the narrative during a crisis | Graham Bethune, University of Queensland The Power of Authentic Storytelling through Brand Journalism | David Estok, University of Toronto Professor Andrew J Deeks Eilis O’Brien Paul Andrew Ovidia Lim-Rajaram Dan Dillon Frank McGuinness Kirsti Lehmusto Steve Thompson Dasha Karzunina David Estok Sandy van Heerde Our Dublin hosts put together a fantastic Members’ Day, starting with a tour of The Guinness Storehouse exploring the history of the beer through various interactive exhibitions. Following this was lunch at The Market Bar, a popular tapas restaurant with soaring ceilings and a typical laid-back atmosphere. Members experienced a walking tour of Dublin, led by historian Donal Fallon, and after free time to explore the city at their own pace, members ended up at Roly’s Bistro, Ballsbridge, for the members’ dinner. Before the conference in Dublin, Ireland, a group of W100 members first headed across the pond to Glasgow, Scotland, for a couple of days at the University of Glasgow – a top global public research university and the fourth-oldest university in the English-speaking world. During the visit, members attended sessions with practical examples of successful research communications and discussion of the marketing communications challenges in significant campus development. A visit to The Hunterian, one of the world’s leading university museums; the Kelvin Hall, a brand new centre of excellence for collections-based research & teaching, public engagement and health & wellbeing; and a tour of the beautiful and historic campus are just some of things members experienced. Nothing found. The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.
Conference Highlights
At a time of deep mistrust of institutions, and in what some have called the ‘post-fact’ era, what attributes make for leading institutions and how can communicators contribute?
Why audiences matter and how do we engage with them? How do we integrate across platforms? What messages do we want to send? What breaks through?
With the average attention span dropping to eight seconds in 2013, how do you keep your publicity efforts relevant, while meeting internal objectives?
Exploring stories told under pressure, how they differ from stories told around a camp fire, and some of the lessons for managing a brand narrative.
Content-rich universities are filled with interesting
people who are working to solve the problems of the world – delve into how to tell authentic, memorable stories about people and build brand at the same time.
Our Speakers
University College Dublin
University College Dublin
Harvard University
National University of Singapore
Arizona State University
University College Dublin
University of Helsinki
University of Sheffield
QS Intelligence Unit
University of Toronto
Utrecht University
Members Day | 5 October 2016
Study Tour | 3 - 4 October 2016
Partners
Conference Presentations
Become a Member
Discover Hong Kong: 2016
This free one day event held at the University of Hong Kong forms part of ‘Discover the World 100 Network’, a new series of events that aims to explore and discover reputational issues from a country-specific perspective, and to grow our international community. The challenges of building and maintaining global reputation at the gateway between East and West were considered from the perspective of a Hong Kong based university, and Directors of Communications and Marketing from universities in London, Australia and Europe demonstrated how the World 100 Network enhances capacity to manage complex issues of reputation, to develop international relations and to devise strategy.
Discover delegates had the opportunity to connect before the event at social activities planned for the evening of Thursday 14 April. The delegates experienced the Hong Kong skyline lit up by a dazzling display of lasers and lights at the Symphony of Lights Display. Named the ‘World’s Largest Permanent Light and Sound Show’ by Guinness World Records, coloured lights, laser beams and searchlights performed in an unforgettable all-round spectacle that celebrates the energy, spirit and diversity of Hong Kong. The display was followed by a Chinese banquet set against the dramatic backdrop of Hong Kong Harbour. Welcome & Overview | Mark Sudbury, Director of Communications and Marketing, UCL & Douglas So, Vice-President and Pro-Vice-Chancellor (Institutional Advancement), The University of Hong Kong Events & Networking | Lara McKay, Executive Director, Marketing and Communications, The University of Melbourne When Your Students Constantly Hit the Political News Headlines | Trinni ChoY, Assistant Director (Media), The University of Hong Kong Image Construction and Reputation Enhancement: Challenges and Opportunities for The Chinese University of Hong Kong | Suk-Ying WONG, Chinese University of Hong Kong The ‘R’ Word: Strategies and tactics for effective research communications | Louise Simpson, Director, The World 100 Reputation Network & Lisa Bould, Research Manager, The World 100 Reputation Network The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The 2016 Discover event was hosted by The University of Hong Kong.
Social Activities and Networking
Event Highlights
Become a Member
W100 Annual Conference 2015: Sydney, Australia
The W100 Annual Conference 2015 took place at The University of Sydney, Australia, from 28 – 29 September. Marian Theobald, Director of Marketing and Communications, The University of Sydney, was our host. The conference focused on how place can impact university reputation. The theme ‘The Power of Place: Communicating Global Universities as Destinations & Experiences’ recognises that place holds weight with university reputation, and allowd us to explores how universities can use their city and community to attract top students, how to reflect the brand in the built environment and how to reassure people about safety and security when things go wrong. With had a range of international speakers, the conference showcased how experts in destination marketing from the world’s best universities make the most of their cities and campuses. House of Cards: Getting the politicians on your side | Tim Payne, The University of Sydney Study in Germany: the beauty and the beef of a powerful country brand | Michael Harms, German Academic Exchange Service (DAAD) Demonstrating the economic value of the university to the city | Kazuo Ogata, Kyushu University Going for Gold: Opportunities for universities in major sporting events | Ailie Ferrari, University of Glasgow and Cor Jansen, Utrecht University Changing Places: the benefits and caveats of global partnerships | Alessia Lefebure, Columbia University and Professor Andrew Coats, Monash Warwick Alliance Dr Michael Spence Professor Andrew Coats Professor Nancy Rothwell Alessia Lefebure Kazuo Ogata Karen Carriero Michael Harms Er Meng Hwa Lara McKay Miguel Lim Alan Ferns Our Sydney hosts put together a fantastic Members’ Day, starting with a private, special access tour of the iconic Sydney Opera House. This was followed by a lazy Sydney Harbour cruise, taking in the sights of the Sydney Harbour Bridge and the Royal Botanic Gardens while enjoying typical Sydney refreshments. After some free time to explore the city, members experienced dinner on Bondi Beach at one of Sydney’s best loved beachside restaurants. Before the conference, a group of W100 members headed to Canberra for a couple of days at the Australian National University – one of the world’s leading research universities. During the visit, members learned about how the challenges and responsibilities of being Australia’s only national university influence the ANU brand and communications. Members experienced roundtable discussions and presentations on strategies for maximising impact, increasing influence and building reputation, as well as a walking tour of the campus, afternoon tea overlooking the Uriarra Valley and dinner at Monster Kitchen and Bar. The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.
Conference Highlights
A look at successful policy advocacy, drawing on lessons from Australia, including the current debate over fee deregulation.
Insights on the success of DAAD, the driving force behind the creation of a powerful brand for higher
education “made in Germany”, in using connotations of German high-tech to market its higher education.
Experiences of working with the city to create a university of the future that will foster cohesive and economically rewarding relationships between campus and community, and students and citizens.
Using examples including the Commonwealth Games (2014) and Tour de France (2015), how have world class universities leveraged their brand in major sporting events?
A look at the multilevel partnership within the Alliance Columbia University partners with, and the experiences of the Warwick-Monash partnership.
Our Speakers
The University of Sydney
Monash Warwick Alliance
The University of Manchester
Columbia University
Kyushu University
The University of Western Australia
German Academic Exchange Servive (DAAD)
Nanyang Technological University
The University of Melbourne
Aarhus University
The University of Manchester
Members Day | 27 September 2015
Study Tour | 24 -25 September 2015
Partners
Conference Presentations
Become a Member
Discover Amsterdam: 2015
This was our first Discover the World 100 event. The event engaged directors from top-ranked northern European Universities including 7 of the 11 world-ranked Dutch institutions. Delegates heard from Directors of Communications, International and Marketing from UCL, Aarhus University and Lund University on how the World 100 Network enhances capacity to manage issues of reputation, to build international relations and to develop strategy. PG Kroeger, Editor in Chief of ScienceGuide and Yasha Lange, Head of Corporate Communication at the University of Amsterdam offered their views on the challenges of building and maintaining global reputation. Global Challenges from a Dutch Perspective | PG Kroeger, Editor in Chief of ScienceGuide & Yahsa Lange, Head of Corporate Communications, University of Amsterdam Global Positioning of Dutch Higher Education | Frederika Cazemier, President, Dutch Higher Education Network in International Marketing (DHENIM) & Sabine Buth Communications Advisor, EP-Nuffic The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The 2015 Discover event was held in Amsterdam, The Netherlands.
Event Highlights
Become a Member
W100 Annual Conference 2014: Michigan, US
The W100 Annual Conference 2014 took place at the University of Michigan, United States, from 7 – 8 October. Lee Doyle, Director of Communications Policy and Administration, University of Michigan, was our host. The conference focused on the theme of transformation and how universities must change and adapt to survive. The theme ‘Transformation: where world-class universities have to change to survive’ allowed university leaders to discuss the often similar obstacles that world-class universities now face, and to share their varied and innovative adaptations for preserving and developing institutional reputation in the face of new challenges. Those responsible for reputation management in a range of exceptional international universities led master classes on topics such as world-class brand-building, international strategy and leadership, rankings and recruitment, plus stakeholder engagement and social media. House of Cards: Getting the politicians on your side | Tim Payne, The University of Sydney Study in Germany: the beauty and the beef of a powerful country brand | Michael Harms, German Academic Exchange Service (DAAD) Demonstrating the economic value of the university to the city | Kazuo Ogata, Kyushu University Going for Gold: Opportunities for universities in major sporting events | Ailie Ferrari, University of Glasgow and Cor Jansen, Utrecht University Changing Places: the benefits and caveats of global partnerships | Alessia Lefebure, Columbia University and Professor Andrew Coats, Monash Warwick Alliance Dr Michael Spence Professor Andrew Coats Professor Nancy Rothwell Alessia Lefebure Kazuo Ogata Karen Carriero Michael Harms Er Meng Hwa Lara McKay Miguel Lim Alan Ferns Our Michigan hosts put together a fantastic Members’ Day, starting with free time to explore the beautiful city of Ann Arbor. Early afternoon kicked off with a tour of ‘The Big House’, University of Michigan’s football stadium (and the largest stadium in the United States), and was followed by dinner at the Gandy Dancer, a restaurant known for its creative preparations of seafood, steaks and pasta dishes and situated in the beautifully restored 1886 Michigan Central Depot. Before the conference, the first group of W100 members headed to Chicago to spend a couple of days at the University of Chicago – a top private research university. During the visit, members learned about how University of Chicago articulated its brand, its innovation at the Chicago Innovation Exchange, about its Urban Education Institute, and building a global university brand through a panel discussion. During the visit, members enjoyed a guided tour of Frank Lloyd Wright’s world-famous Robie House, walking tour of the campus, the Chicago Architecture tour and an intimate banquet dinner at the Quad Club, Solarium. The second group of W100 members headed to London, Ontario, to spend a couple of days at Western University – a top public research university and member of the U15. Members learned about the university’s international strategy, the marketing of the Ivey Business School, the promotion of Western’s research strengths, plus the student experience and importance of residence to the Western Experience. During the visit, members enjoyed a walking tour of the campus and the Centre for Planetary Science, followed by a drinks reception and dinner at Museum London. A memorable trip to Niagra Falls concluded the tour. Nothing found. The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.
Conference Highlights
A look at successful policy advocacy, drawing on lessons from Australia, including the current debate over fee deregulation.
Insights on the success of DAAD, the driving force behind the creation of a powerful brand for higher
education “made in Germany”, in using connotations of German high-tech to market its higher education.
Experiences of working with the city to create a university of the future that will foster cohesive and economically rewarding relationships between campus and community, and students and citizens.
Using examples including the Commonwealth Games (2014) and Tour de France (2015), how have world class universities leveraged their brand in major sporting events?
A look at the multilevel partnership within the Alliance Columbia University partners with, and the experiences of the Warwick-Monash partnership.
Our Speakers
The University of Sydney
Monash Warwick Alliance
The University of Manchester
Columbia University
Kyushu University
The University of Western Australia
German Academic Exchange Servive (DAAD)
Nanyang Technological University
The University of Melbourne
Aarhus University
The University of Manchester
Members Day | 6 October 2014
Study Tour | 9-10 October 2014
Study Tour | 9-10 October 2014
Partners
Conference Presentations
Become a Member
W100 Annual Conference 2014: Japan and Korea
The 2014 conference, hosted in conjunction with The British Council, as part of the Reputation in Higher Education Conference in Tokyo, Japan on Wednesday 5th March 2014. It featured the launch of the Times Higher Education World Rankings 2014. Louise Simpson, Director of The World 100 and The Knowledge Partnership, announced preliminary findings of W100 research into how reputation impacts on the decision-making process of PhD students at the conference. The conference was followed by a Spring study tour to some of South Korea’s leading universities: Seoul National University, Sookmyung Women’s University and POSTECH. View a video from the event below: Announcement of the 2014 Times Higher Education World Reputation Rankings | Phil Baty Editor, Times Higher Education Rankings Recent initiatives by the Japanese government and the drive to push Japanese institutions up the global rankings| Hakubun Shimomura, Minister of Education, Culture, Sports, Science and Technology, MEXT An Avalanche is Coming – Higher Education and the Revolution Ahead | Sir Michael Barber, Chief Education Advisor, Pearson Reputation Management – A Case Study from the University of Tokyo | Masako Egawa, Executive Vice President, University of Tokyo Building a Legacy – A Case Study from the University of Hong Kong | Professor Lap-Chee Tsui Vice-Chancellor and President, The University of Hong Kong Context setting: The wider meaning of reputation management and its impact on the knowledge economy | Mark Sudbury, Director of Communications, University College London Announcement of research findings on how reputation impacts on the decision making process of PhD students | Louise Simpson Director, The World 100 Reputation Network A level playing field? Reputation management in non-English speaking countries | Jasper Steen Winkel, Director of Communications, University of Copenhagen The importance of reputation when choosing academic partners – Case studies from the National University of Singapore on their partnerships with top global universities | Anne Pakir, Director, International Relations Office and Associate Professor, Department of English Language and Literature, National University of Singapore Building reputation from scratch – are tradition and history a prerequisite for prestige? Case study from a modern university – Pohang University of Science and Technology | Professor Yonge Ha, Vice President of External Affairs, Pohang University of Science and Technology The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.
Conference Overview
Become a Member
W100 Annual Conference 2013: York, UK
The W100 Annual Conference 2013 took place at the University of York, United Kingdom, from 16 – 17 September. Hilary Layton, Director of International, University of York, was our host. The conference focused on the theme of communicating the global university through leadership, strategy and brand promotion. The theme ‘Communicating the Global University: Marketing, media and brand strategies for reputational impact’ allowed for discussions on a wide range of higher education issues impacting university internationalisation, including leadership and global challenges, partnerships, benchmarking and rankings, communicating internationally and media relations, internal engagement and brand promotion. Those responsible for reputation management in a range of exceptional international universities led master classes on topics such as the role of sport in reputation building, the impact of technology in brand building, the impact of country branding, international policy and PhD student university choice. Steering institutional strategy to compete internationally | Dr Masako Egawa, University of Tokyo The impact of fees on reputation and student choice | Richard Stenelo, Lund University and Dave Roberts, The Knowledge Partnership Partners: how to choose partners to raise profile | Hilary Layton, University of York and Sun Wen, Nanjing University University of Cape Town’s challenges and approaches to engaging diverse audiences | Gerda Kruga, University of Cape Town Global or disconnected futures? | Lyse Doucet, The BBC Brian Cantor Dr Masako Egawa Hilary Layton Michael Kurts Kerry-Anne Hoad Ben Sowter Sandra Elliot Lyse Doucet Richard Stenelo Tracy Chalk Alan Ferns Our York hosts put together some fantastic social activities, kicking off with a historical walking tour of York and the Minster. After an afternoon of High Tea at Betty’s Tea Room, members experienced Evensong at York Minster, followed by a contemporary British curry at Mumbai Lounge. The evening ended with a traditional evening ghost tour of York, where members explored thousands of years of history, mystery, folklore and legends that smoulder beneath the city’s ancient streets. After the conference, a group of W100 members headed up to Scotland to spend a couple of days at The University of Edinburgh – a member of the Russell Group and LERU and the sixth oldest university in the English-speaking world. During the visit, members learned about the University’s research, strategy and brand promotion. As well as educating themselves about the university, members enjoyed planned activities including a guided tour of the city and a splendid evening with a Scottish feast at St Trinneans, the previously famous school known for its radical education practice. Nothing found. The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.
Conference Highlights
University of Tokyo’s implementation of strategies to promote mobility and diversity of students and faculty members, including change in the academic calendar to “four-term” system.
How higher fees are driving students to take a fresh look at what and where to study.
York and Nanjing share their unlikely partnership story, demonstrating, through collaboration, some of the best profile-raising the universities have experienced.
How universities communicate across social, racial and other divides, whilst maintaining world-class standards.
The challenges of communicating and understanding in a segmented world.
Our Speakers
The University of York
The University of Tokyo
The University of York
The University of Toronto
The British Council
QS Intelligence Unit
Cardiff University
BBC
Lund University
Australian National University
The University of Manchester
Members Day | 15 September 2013
Study Tour | 18-19 September 2013
Partners
Conference Presentations
Become a Member
W100 Annual Conference 2012: Tokyo, Japan
The W100 Annual Conference 2012 took place in Japan, in the magnificent Mori Building in Roppongi, one of Tokyo’s most recognizable skyscrapers located in the heart of the city. The conference was co-hosted by the British Council and brought together senior directors from leading universities in Japan and around the world with corporate affairs, international or reputational/brand responsibilities for their organisations, to share and build on their expertise of communicating the value of higher education and its institutions. It allowed for opportunities to explore different aspects of reputation management including branding and public engagement, and to take part in interactive dialogues on these issues with experts from world-class universities. Japan is home to some of the world’s leading research-intensive universities and is making great efforts to internationalise its higher education system and promote the quality of its education and research at a global level. The Japanese government has implemented significant reforms to support this internationalisation and it was against this backdrop of change that the debate on some of the key issues in international higher education took place. The British Council in Japan has been active in supporting the internationalisation activities of Japanese higher education institutions. The conference was complemented by a Study Tour of leading Tokyo and Kyoto universities for W100 members.
The conference provided the context for understanding the impact of reputation management and aimed to raise awareness of the issues surrounding the concept, by introducing case studies and responses by the media on themes such as branding and public engagement. The conference was split into two parts. The first part set the scene for the discussion by introducing the impact of reputation management, the role of the World 100 Reputation Network in supporting reputation management, Japan’s visions and challenges in internationalisation, and the relationship between rankings and reputation. The second part moved on to discuss concrete institutional case studies, and ways of interpreting the case studies in cross-cultural contexts. Workshops Overview | The workshops took the themes presented in the conference forward and turned awareness into action. Again these fell into two parts, one in the morning and one in the afternoon, each consisting of a plenary session in which facilitators introduced their respective themes, followed by a breakout workshop session. Topics covered in the workshops included: Visits to The University of Tokyo and NHK Tokyo is a capital city that effortlessly combines cutting-edge technology and a unique pop culture with a rich and ancient culture. Its leading university, The University of Tokyo, perfectly demonstrates this mix, boasting a large number of Japan’s most historically influential figures among its alumni while continuing to generate world-leading research in the present day. The University of Tokyo is the highest-ranked Japanese institution in all the major global university rankings. It is also the lead university in the Global 30 initiative, the government’s flagship programme for internationalising higher education. This visit allowed delegates to gain an insight into the university’s activities. The visit to NHK provided delegates with the chance to find about the workings of one of Japan’s most influential media machines and get the media perspective on the latest trends in Japanese education. Visits to Kyoto University and Ritsumeikan University Famous as the home of Japanese culture, Kyoto is also an academic hub, boasting one of the highest densities of universities in the country. The visits included trips to Kyoto University and Ritsumeikan University. Kyoto University is a prestigious state university renowned globally for the quality of its research, as demonstrated by the large number of Nobel laureates it has given rise to. The prestigious private, Ritsumeikan University, is a leading member of Japan’s internationalisation drive. Its sister institution, the Ritsumeikan Asia Pacific University, is a unique example of a Japanese university offering bilingual degree programmes where international students make up nearly half of the student body. The visit to Kyoto allowed delegates to gain an insight into the contrasting nature of state and private universities in Japan and also included time to experience some of Kyoto’s traditional culture. The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.
Conference Overview
University Visits | 12 December 2012
University Visits | 13 December 2012
Become a Member
W100 Annual Conference 2012: Washington, USA
The W100 Annual Conference 2012 took place at Washington DC in America from 15-16th May. Hosted by American University, were immensely generous in the time and energy that they put into making things possible, and opening doors to places like The White House, which was the jewel in the crown of our Study Tour. Washington, DC, the capital of the United States, was our chosen venue for our second World 100 Conference and Study Tour, being home to some of the best universities in the world; Georgetown, American, and George Washington, and in nearby Maryland, University of Maryland. It is also the home of the US government and the setting for iconic American architecture, The White House, the The theme, To Boldly Go: Advancing university reputation through global interaction, was not only chosen for its hint at the world of split infinitives and team vision, but we know universities have a global presence and are judged by international as well as domestic triumphs and standards. Being international is not easy when cultures, expectations, currencies, and politics throw up different challenges. What is the most effective way of structuring corporate affairs in world-class universities? | Glenn Bieler, Vice President for Corporate Affairs, Johns Hopkins University Chinese universities’ ranking performance and institutional progression compared with the west | Professor Chen Hong, Director, Office of Overseas Promotion, Tsinghua University How should we, could we and do we measure reputation? Discussing reputational measures, as well as The THE reputational survey | Phil Baty, Times Higher Education World University Rankings and Deputy Editor, Times Higher Education and Louise Simpson, The World 100 Reputation Network Defining and implementing institutional Higher Education performance and impact metrics | Patricia Brennan Director, Product Strategy, Research Analytics, Thomson Reuters Leveraging brand through market research and message | Elizabeth Scarborough, Simpson Scarborough Consultants, and David Roberts, The Knowledge Partnership How international universities can tell their stories without obsessing over rankings | Scott Jaschik, Editor, Inside Higher Ed Building a great Australian brand: anecdotes from the Antipodes| Doug Durack, Director of Public Affairs, The University of Western Australia Public engagement. Why bother? What to do? How to measure? | Prof Richard A. Duschl, Waterbury Chair in Secondary Education, Penn State University & Chris Coe, Director of Public Engagement, King’s College London
Cornelius M. Kerwin Katherine Ma Tommy Bruce Stacie Spector Terry Hartle Terry Flannery Glenn Bieler Elizabeth Scarborough Benjamin Wah
Pauline van der Meer Mohr Bob Morse The World 100 2012 Study Tour included a visit to the University of Maryland, The White House Press Office, and The Chronicle of Higher Education.
The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.
Jefferson Memorial and the Smithsonian Museum.
Conference Highlights
Our Speakers
President, American University
Director of Communications, The University of Hong Kong
Vice President for University Communications, Cornell University
Chief Communications Officer, The Salk Institute
Senior Vice President for Government and Public Affairs, American Council for Education
Vice President for Communication, American University
Vice President for Communications, Johns Hopkins University
CEO and Partner, Simpson Scarborough
Provost of Chinese University of Hong Kong
President of the Executive Board, Erasmus University Rotterdam
Director of Data Research, U.S. News & World Report, Washington DC
Study Tour | 16-18 May 2012
Partners
Become a Member
