W100 Annual Conference 2023: The University of Sydney
The World 100 Annual Conference brings together professionals from top universities around the globe to discuss the latest trends, best practices, and case studies in the fields of communications and marketing. Attendees are given the opportunity to network, learn from keynote speakers, and participate in interactive workshops and panel discussions. This year’s theme ‘Connecting for Greatness: Building Reputation Through Collaboration’ gave delegates the chance to explore how universities can grow their reputation and increase their influence through their stakeholders, other institutions, and the world around them. Reputation and Leadership: Presidents in conversation | Prof. Mark Scott from The University of Sydney, Prof. Evelyn Welch from The University of Bristol & Prof. Rocky Tuan from The Chinese University of Hong Kong Rankings, Reputation and Impact | Phil Baty & Duncan Ross, Times Higher Education Triple Helix Model of Modern Public University | Kent Anderson, University of Newcastle Rise of the Machines: How generative AI might influence university marketing and communications | Sandra Peter, University of Sydney Business School & Professor Merlin Crossley, UNSW Building a Coalition of the Willing: universities & industry | Kirsten Andrews, The University of Sydney and Alistair Jarvis, The University of London This year’s members’ study tour was kindly hosted by The University of Melbourne on 2 & 3 October 2023. Bookings for The World 100 Conference are subject to terms and conditions. The rest of this content, and much more, is only available to our members. Consider becoming a member today… If you are already a member please login to view this content.The 2023 World 100 Annual Conference was hosted by The University of Sydney on 28 and 29 September.
Session highlights:
Study Tour | 2 - 3 October 2023
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World 100 Live Asia: The Chinese University of Hong Kong, Hong Kong
The session, hosted by The Chinese University of Hong Kong will take place prior to the THE Asia Universities Summit on 21-23 June 2023 and will offer delegates the chance to hear from leading voices in the sector as well as the opportunity to network with peers. The event will feature a series of interactive sessions exploring key elements of reputation within the APAC region. View the full schedule below. By attending our event you are also eligible for a free ticket to THE Asia Universities Summit. Details on how to claim your free ticket will be sent to you via email. Title Presenters TimeThe World 100 Reputation Network is pleased to announce that we will be hosting a networking session for our APAC members and other leading universities in the region on Tuesday 20 June.
The Schedule
Tour of CUHK
1100 - 1200 (HKT)
Networking lunch
1200 - 1300 (HKT)
Opening remarks from Laurie Pearcey & Mark Sudbury
1300 - 1305 (HKT)
Session 1:
Storytelling in a new geo-political environment – positioning Asian universities in the East–West dialogue
Panel chaired by CUHK and featuring World 100 members
1305 - 1345 (HKT)
Session 2
Global perception of Asian universities – Insights from THE Consultancy
Mei Mei Lim, Senior Higher Education Consultant, Times Higher Education & Elizabeth Shepherd, Managing Director, Consultancy, Times Higher Education
1345 - 1430 (HKT)
Refreshment break
1430 - 1500 (HKT)
Session 3:
Current trends in global university reputation - World 100 Network Reputation research insights
Mark Sudbury, Head, The World 100 Reputation Network
1500 - 1540 (HKT)
Session 4:
Working with the media in Asia – question-time with current and former journalists covering higher education in Asia
Gary Cheung, Deputy Director, Communications and Public Relations
Chris Lau, Breaking News Writer, CNN
Pola Lem, Asia Reporter, Times Higher Education
Moderator: Mark Sudbury1540 - 1630 (HKT)
Summary and closing remarks
1630 - 1645 (HKT)
Networking drinks
1645 - 1730 (HKT)
World 100 Live 2022: London, United Kingdom
The programme featured speakers from member institutions from across Europe and includes a delegate dinner to further the networking opportunities. W100 Members can attend the W100 LIVE sessions free of charge*. There will be a charge of £50 per person for the dinner. Email Sarah Thomas to book your place. Places are strictly limited so please book as soon as you can to avoid disappointment; *1 place per member university – we will run a waiting list for additional delegates from the same university. The event, although separate, will run parallel to THE Campus Live UK & Ire and THE awards, which runs on both 16 & 17 November at the same venue. The timings of World 100 Live allow members to attend THE Campus LIVE. As part of the 2022-2023 membership offer, World 100 Reputation Network members can claim one free ticket to THE Campus Live, and a 50% discount on additional places. Please contact us for the code. Title Presenters Time Rowen Elliot, Senior Insight Analyst, The World 100 Reputation NetworkWorld 100 Live is back for 2022. This member-only event will take place at the Hilton Metropole, London on Wednesday 16 November. This event is a fantastic networking opportunity, and offers members in the UK and Europe the chance to discuss and debate some of the key issues in higher education reputation.
The Schedule
Coffee & Tea
16:30 PM (GMT) - 16:45 PM (GMT)
Session 1:
King's College London and the ZOE App - building reputation in a crisis without a budget.
Tanya Wood, Senior Communications Business Partner, King’s College London
16:45 PM (GMT) - 17:15 PM (GMT)
Session 2
How do universities stand out? The World 100 Network annual project – update
Mark Sudbury, Head, The World 100 Reputation Network
17:15 PM (GMT) - 17:45 PM (GMT)
Session 3:
The changing role of science press officers.
Fiona Fox, CEO, The Science Media Centre
17:45 PM (GMT) - 18:15 PM (GMT)
Drinks and Dinner
18:30 PM (GMT)
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W100 Annual Conference 2022: Montréal, Canada
The theme reflected the vast growth and developments higher education has seen over recent years, whether it be down to changes demanded by COVID-19 or changes that reflect ongoing societal issues and student demands. The return of the in-person conference also saw a return of the members’ study tour, where delegates visited the campuses of further prestigious, member institutions based in Canada, University of Toronto and McMaster University. World 100 Study tours offer delegates exclusive access to unique reputational assets of the host university and the opportunity to hold strategic discussions with senior university staff. Reputation Building and Storytelling | Prof. Mark Scott, The University of Sydney Rankings, Reputation and Impact | Phil Baty & Duncan Ross, Times Higher Education The Reputational Challenges of the Free Speech agenda | Scott Jaschik, Inside Higher Ed Structures for Delivering Effective External Relations | Elan Macdonald, University of Alberta Strategies for Engaging Stakeholders | Santiago Fernández-Gubieda Lacalle, University of Navarra Mark Scott Scott Jaschik Phil Baty Duncan Ross Elan Macdonald Santiago Fernández-Gubieda Kirsten Andrews Derek Ruths Gina Cody Andrew Simmons Dr. Anne Whitelaw Dr. Faye Diamantoudi Paula Wood-Adams Lacea Loader This year’s members’ study tour, was hosted by not one, but two leading universities: The University of Toronto and McMaster University. Members got the opportunity to hear from key representatives at both universities, as well as explore their campuses and more.
Bookings for The World 100 Conference are subject to terms and conditions. The rest of this content, and much more, is only available to our members. Consider becoming a member today… If you are already a member please login to view this content. Password: w100montreal22 The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.2022 saw the return of the face-to-face World 100 Annual Conference, three years since the last event in Manchester. The event took place in beautiful Montréal, Canada, and in a change to previous conferences, was hosted by two of the world’s leading universities: Concordia University and McGill University, with a day allocated to each institution. The World 100, Network members and a myriad of higher education experts came together to explore the future of reputation in higher education with a focus on connectivity and innovation.
Session highlights:
Our Speakers
The University of Sydney
Inside Higher Ed
Times Higher Education
Times Higher Education
University of Alberta
University of Navarra
The University of Sydney
McGill University & Charitable Analytics International
University of Concordia (Gina Cody School of Engineering and Computer Science)
The University of Manchester
Concordia University
Concordia University
Concordia University
University of The Free StateStudy Tour | 17-18 October 2022
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World 100 Live 2021: London, United Kingdom
Therefore, after months of online-only events, World 100 Live gives UK and European members the chance to reunite in person and hear from experts on a variety of issues pertinent to higher education reputation in 2021. We will be running a series of regional World 100 Conferences during the 2021/2022 membership year that will offer the best opportunity (given pandemic uncertainties) of providing the face-to-face engagement that our members value so highly, and the ability to engage with leading speakers focusing on the key issues in higher education reputation management. These regional events will take place in three key regions: Europe & the UK; the APAC region and North America. The first of these was W100 Live and took place in London, UK, on November 24 2021. The programme featured speakers from member institutions from across Europe and included a delegate dinner, giving attendees a return to the networking of previous conferences that we’ve been missing for so long. The event, although separate, ran parallel to THE Campus Live UK and THE awards and formed part of this year’s conference series which sees The World 100 Annual Conference replaced with three regional in-person or hybrid events in three regions of the globe.With much of the world still in the midst of a pandemic and most international travel restricted, the 2021 World 100 Annual Conference is taking a new format. Unlike 2020, when everything was an online necessity, we wanted to try and give those who could be with us in person a chance to do so.
SPEAKERS
Jane Chafer, University of Exeter
Garth Davies, University of Exeter
Rachel Sandison, The University of Glasgow
Santiago Fernández-Gubieda, University of Navarra
John Gill, Times Higher Education
The Schedule
Title
Presenters
Time
Networking Lunch, including Q & A with John Gill, Editor of THE
12:00 PM (GMT) - 13:15 PM (GMT)
Session 1:
A Reputation for Sustainability - how universities are leveraging their green impact to build profile
Jane Chafer, University of Exeter
Garth Davies, University of Exeter
Rachel Sandison, The University of Glasgow
13:15 PM (GMT) - 14:10 PM (GMT)
Session 2
Consulting the Oracle – an expert approach to understanding reputation using the Delphi technique
Santiago Fernández-Gubieda, University of Navarra
14:10 PM (GMT) - 15:00 PM (GMT)
Refreshments & Networking
15:00 PM (GMT) - 15:30 PM (GMT)
Session 3: The Reputation Opportunity
A chance to explore and discuss the 2020/2021 research project which looks at reputational gain leveraged from research and communications conducted during COVID-19
Mark Sudbury, The World 100
15:30 PM (GMT) - 16:15 PM (GMT)
Drinks and Dinner
18:00 PM (GMT)
The Venue
World 100 Live was held at London Hilton, Metropole Hotel London, UK. Opposite Edgware Road tube station, the hotel is less than a mile from Hyde Park, Oxford Street, Marble Arch, and Paddington Station, which has express trains to Heathrow Airport.
COVID POLICY
The World 100 acknowledges the ongoing COVID-19 crisis in the UK and accepts its obligation to comply with any official guidance from UK Government. The World 100 agrees to communicate without delay any issues it may have in delivering the conference as it has been marketed. Delegates acknowledge that COVID-19 may require The World 100 to take one or more of the following measures for the safety of the venue staff and the safety of delegates attending the event:
(i) impose maximum delegate numbers at the event;
(ii) limit food or drink availability;
(iii) impose specific requirements regarding personal protective equipment such as the wearing of masks;
(iv) offer a hybrid or fully virtual version of the conference;
Please be considerate of your peers and give people extra space.
In line with government advice, we are encouraging delegates to self-test before attending an event to ensure they do not have COVID-19. If positive, please stay away from the event to protect your colleagues and our staff and book a PCR test immediately.
We will not be asking for a ‘vaccine passport’ when attending an event, however, we do encourage clients to get both doses (and a booster if eligible) of the coronavirus vaccine.
If you are displaying any covid symptoms, please do not attend our event.
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The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.
2021 World 100 Tracker Symposium
Learn how current members of the W100 Reputation Tracker are using the insights from surveys with 13 audiences in communications & marketing activity and institutional decision-making. Be the first the hear about new developments in surveying international reputation and opportunities for exploiting synergies between the W100 Reputation Network and THE, the leading higher education data company. The 2021 Symposium will take place virtually on January 20th. PART 1 – CLOSED MEETING FOR MEMBERS PART 2 – OPEN MEETING FOR EVERYONE Due to the ongoing pandemic, we are unable to meet face-to-face as we usually would. However, we hope to provide the same level of insight that we would if we were all together. Click the button below to find out more about last year’s event and get a clearer idea of what the symposium offers. The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.Join us for a free online Reputation Symposium to discuss the latest trends impacting UK universities, with leaders in communications and marketing from world-ranked institutions.
The first hour of the meeting (2pm -3pm) will be dedicated to current members. The schedule for institutions that are not currently members is included below.
Symposium Schedule
14:00 – Meeting for current Tracker members
15:15 – Intro and welcome to potential members
15:25 – W100 Tracker overview – how it works
15:40 – Insights #1 from current UK Tracker member and discussion
15:55 – Insights #2 from current UK Tracker member and discussion
16:10 – Insights #3 from International Tracker participant and discussion
16:25 – Changes and developments “We use the insight to inform discussions with academic colleagues on rankings and reputation.”
“Having benchmarks is critical.”
“The data allows us to have difficult conversations with the senior team.”
“We have a good baseline for moving forward… and to compare with many of our competitors.”
2019 Tracker Symposium
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W100 Annual Virtual Conference 2020: Worldwide
Thank you to everyone who joined us online for the first World 100 virtual conference. Operating as a week-long ‘festival of reputation’, the conference included top speakers on the key issues facing the sector as we adjust to the new environment driven by the pandemic. There were also opportunities to network with colleagues across the world. The virtual conference was a key part of the 2020-21 W100 membership year, which will also feature new initiatives including a bespoke reputation workshop for each member, regional W100 events, free tickets to Times Higher Education summits, and more networking and training opportunities. Full details are available to members. The role of reputation is even more important in the new global post-pandemic environment, and so the conference addresed key issues around areas including: Many of the workshops at the virtual conference were led by W100 members, sharing their own perspectives on challenges and opportunities.
Catherine Priestley
Dan Dillon Duncan Ross
Andrea Farquhar
Kirsten Andrews Alex Lawson Anders Frølund Liz McMillen
Alan Ferns
Abi Kelly Danita Knight Michael Schoenfeld
Teresa Flannery
Bryan Alexander
Prof Ylva Rodny-Gumede
Lebethe Malefo
Dr Miguel Antonio Lim
Ntombise Mangqase
Philippe Beauregard
Johanna Lowe
David Estok
The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The W100 virtual annual conference Reimagining University Reputation: Evolution and Change was held between 2– 6 November 2020.
Topics covered
Find out more about the sessions and speakers below:
Speakers
Astrazeneca
Arizona State University
Times Higher Education
McMaster University
The University of Sydney
McMaster University
Aarhus University
The Chronicle of Higher Education
The University of Manchester
RCSI University of Medicine and Health Sciences
Agnes Scott College
Duke University
SUNY Stonybrook University
Georgetown University
University of Johannesburg
University of Johannesburg
The University of Manchester
University of Johannesburg
Concordia University
The University of Sydney
University of TorontoOther Conference Benefits Included:
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Discover Australia: 2019
This free networking event was open to all current and eligible Australian members and offered an opportunity to discuss reputation in Higher Education and current reputation issues facing Australian universities and around the globe. W100 shared insights about global university reputation gained through the research undertaken by the network. Recent projects have included how academics fill in rankings surveys, the role of reputation in PhD recruitment, and online global university brands. We also discussed new ways of measuring reputation beyond the rankings.
Australian W100 Member Perspectives | Tania Rhodes-Taylor, Fiona Docherty, and Tracy Chalk W100 Reputation Insights 1: Highlights from W100 research projects, including the role of reputation in PhD recruitment and how academics engage with reputation rankings | Mark Sudbury New ways of measuring reputation: W100 Reputation Tracker | Mark Sudbury Workshop: Current reputation challenges for Australian universities | Tania Rhodes-Taylor and Professor Marc Stears The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The 2019 Discover Australia event was hosted by The University of Sydney, on Monday 1st July 2019.
Event Highlights
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W100 Annual Conference 2019: Manchester, UK
The W100 Annual Conference 2019 took place at The University of Manchester in Manchester, UK, from 9 – 11 September. Sally Sykes, Director of Communications and Marketing, and Alan Ferns, Associate Vice-President of External Relations and Reputation, were our hosts. The conference focused on how universities can build reputation through working with their communities and wider society. The theme ‘A Reputation for Relevance – Universities Engaging with Society’ allowed us to explore how universities are building a reputation for working with local communities; how students are prepared for roles as citizens; how we prove higher education is contributing to society. Taking science to the masses | Professor Brian Cox OBE, The University of Manchester Dutch City Innovation Ignition | Rowinda Appelman, Dutch Government Demonstrating impact | Nicky Old, Universities UK The Liberty Paradox | Monique Mourits, Utrecht University & Renee Merkx, Leiden University Professor Brian Cox OBE Professor Dame Nancy Rothwell Johanna Lowe Renee Merkx Nicky Old Rowinda Appelman David Estok Jonathan Grant Philippe Beauregard Monique Mourits Our Manchester hosts put together a fantastic Members’ Day*, with an optional trip to Old Trafford stadium, home of Manchester United, or to the BBC studios in Salford. This was followed by a boat trip along the canal from Salford Quays to Castlefield and a walking tour of the city. The Members’ Day dinner took place in the awe-inspiring Living Worlds gallery at the Manchester Museum. *Members only – one place per institution Following the conference in Manchester, a group of W100 members headed across to Belfast for a couple of days at Queen’s University Belfast – a prestigious Russell Group UK university which is building a global reputation. Guests heard about the university’s unique challenges around research communications, with senior staff leading sessions and in-depth discussions, and there was also a chance to experience the vibrant city of Belfast and its many cultural attractions. The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.
Conference Highlights
Britain’s most popular cosmologist and Renaissance man takes us behind the scenes of some of his global engagement and the impacts it has had on physics and Manchester.
How 19 Dutch cities are driving innovation in education.
The story and purpose behind #MadeAtUni – a campaign to brings to life the impact of universities on people, lives and communities.
How should universities respond to freedom of speech challenges in relation to developments in both social media and in politics?Our Speakers
The University of Manchester
The University of Manchester
The University of Sydney
Leiden University
Universities UK
Dutch Government
University of Toronto
King’s College London
Concordia University
Utrecht UniversityMembers Day | 9 September 2019
Study Tour | 12-13 September 2019
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Reputation Academy
The World 100 Reputation Academy is an intensive practical reputation training programme that has helped over 100 people improve their knowledge around university reputation. Aimed at professional communications, marketing, and international staff in international World 100 universities, with pre-director or first-director level experience, World 100 Reputation Academies build practical and strategic skills that can be applied to support reputation, strengthen recruitment and deepen brand distinction. The academy operates in both a face-to-face format and an online format. We will be running a mix of both throughout 2024. Watch this space for information on the next World 100 Reputation Academy. Explore some of the topics in more detail in our blog post ‘Five Ways to Manage Your University’s Reputation’ The Academy is suitable for Managers, Heads and similar of the following departments:
Delegates do not need to be from universities that are members of the Network, although W100 members will be given priority booking. Director of International Engagement and External Relations Shirley Chong Director of Communications Agree that the Academy content has helped them develop a fuller understanding of communications and brand to apply in the workplace Strongly agree that what they learned at the reputation academy will support their personal career development Agree that the social events at the Reputation Academy were good and provided a relaxed environment for networkingAbout the Reputation Academy
High-level training for Communications, Marketing, and International staff in global universities.
UPCOMING REPUTATION ACADEMIES:
Attended a previous virtual Reputation Academy?
Resources and recordings are available below:The Training
The following topics are typically covered:
"All the sessions were very high quality. But for me, the most useful ones were those with an edge, involving conflicts of interest and demanding solutions to complex issues."
"All speakers were very highly engaging and inspirational. Great role models as communications experts"
"I really liked the Academy: Great presenters, great location, and very friendly and relaxed atmosphere."
WHO SHOULD ATTEND THE ACADEMY?
Communications
Marketing
International
Experts on The World 100 Reputation Academy Training Panel include:
Abi Kelly
RCSI University of Medicine and Health Sciences
City University of Hong KongPrevious Academy Feedback
W100 Annual Conference 2018: UBC, Canada
The W100 Annual Conference 2018 took place at The University of British Columbia (UBC) in Vancouver, Canada, from 26 – 28 September. Philip Steenkamp, Vice President, External Relations at The University of British Columbia, was our host. The conference focused on how universities stand out and differentiate themselves on a global scale. The theme ‘Differentiation and the World-Class University’ allowed us to explore how universities can stand out from the pack as global competition increases and academia comes under greater scrutiny in an increasingly turbulent media environment. The conference had a strong Canadian presence, with speakers from UBC, Western University, University of Toronto, Destination Canada and even Hootsuite, the innovative social media company based in Vancouver. The rest of the world was also represented with speakers from Australia, Europe and USA. Brand Building in a Bow-tie | Professor Santa J Ono, The University of British Columbia Managing a Public Brand | Bryan Daisley & Alanya Cannon, University of Washington Building a Reputation through High-profile Conferences | Anders Frølund, Aarhus University University Reputation: What Attracts High School Students | Professor Masahiro Okamoto, Kyushu University Digital Differentiation | Naqaash Pirani, Hootsuite Professor Santa J Ono Professor Masahiro Okamoto David Estok Tania Rhodes-Taylor Bryan Daisley Philip Steenkamp Jacqui Marshall Naqaash Pirani Elizabeth Parkinson Professor Niraj Dawar Anders Frølund Our Vancouver hosts put together a fantastic Members’ Day, starting with a trip to Grouse Mountain and a private wildlife ranger interpretive session with resident grizzly bears, followed by lunch at the Observatory. Members explored Grouse Mountain (including the great gift shop!) with an optional Lumberjack show. Members spent the evening at The Chan Centre for the Performing Arts with American theoretical physicist and futurist Michio Kaku, followed by a reception at the Great Performer’s Lounge with drinks and canapés. Before the conference in Vancouver, a group of W100 members headed across the boarder to Seattle for a couple of days at the University of Washington – a prestigious US public research university with an impressive global reputation. During the visit, members learned about the UW’s pioneering Global Innovation Exchange (GIX) — a partnership between the University of Washington and China’s Tsinghua University, with support from Microsoft, joined Vice President for Innovation Strategy Vikram Jandhyala for an inside look at CoMotion, the UW’s collaborative innovation hub and toured the beautiful, historic campus. Members also had the quintessential Seattle experiences, including a coffee tasting at TK and dinner at the iconic Ray’s Boathouse. Following the UBC conference, a group of W100 members travelled to Calgary for a weekend of exploration before spending two days at the University of Calgary – one of Canada’s top comprehensive research universities which is building a global reputation. Members learned about the strategic areas of research strength and teaching expertise at the University of Calgary — areas that anchor their efforts in national and international reputation-building. Members also experienced a night at the Glenbow Museum, enjoying cocktails and dinner featuring Canadian local and Indigenous-inspired cuisine while learning about the Alberta ‘mavericks’. The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.
Conference Highlights
UBC’s President and Vice-Chancellor explores how a strong, authentic brand differentiates UBC, and how as president he works to build the brand through authentic leadership.
How the UW manages a brand and a comprehensive campaign in the public eye.
The unique collaboration between the city, the private sector and the University and the connection between hosting international conferences and recruitment of international researchers.
What are the current educational backgrounds and problems of high schools and undergraduate schools in Japan, and what attracts high school students?
Insights on how to differentiate your University’s brand using social media.Our Speakers
The University of British Columbia
Kyushu University
The University of Toronto
The University of Sydney
University of Washington
The University of British Columbia
University of Exeter
Hootsuite
University of Michigan
Western University
Aarhus UniversityMembers Day | 26 September 2018
Study Tour | 24-25 September 2018
Study Tour | 1-2 October 2018
Partners
Conference Presentations
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W100 Annual Conference 2017: Utrecht, Netherlands
The W100 Annual Conference 2017 took place at Utrecht University in Utrecht, the Netherlands, from 4 – 6 October. Cor Jansen, Director of Regional Co-operation and Strategic Alliances, Utrecht University, was our host. The conference focused on how universities work to influence on a global scale, which the world-leading Dutch are well-versed in. The theme ‘Circles of Influence: Putting your University at the Heart of the Conversation’ recognises that in this dynamic environment, universities need to be at the very heart of the conversation and be proactive in contributing to its pace and rhythm. We had a range of international speakers with other perspectives which shined a light on opportunities and challenges surrounding the topic of influence in different parts of the world. We examined how American universities are navigating changing times, new techniques in student recruitment, city influence, connecting with employers and industry and how leading academics are influencing global research. Beyond degrees: NUS’ approach to attracting millennials | Arlene Tan, National University of Singapore American universities: navigating in changing times | Joanna Regulska, University of California, Davis City influence: Brand, engagement and civic power | Tania Rhodes-Taylor, The University of Sydney and Alan Ferns, The University of Manchester Connecting with employers and industry to strengthen global influence | Dasha Karzunina, QS Intelligence Unit Flexing social media: the use of Weibo | Katherine Ma, University of Hong Kong Bert van der Zwaan Saskia Kapinga Cor Jansen Joanna Regulska James Kennedy Diane Kenyon Rachel Sandison Jessica Winters Denis Ancion Andrea Farquhar Alan Ferns Our Utrecht hosts put together a fantastic Members’ Day, starting with a boat tour along the beautiful canals of Utrecht, followed by a buffet lunch at the Paushuize (House of the Pope). Members explored Utrecht with a guided tour around the city and a visit to the Central Museum. Those looking to network with colleagues could then visit the Partnership Lounge in the Karel V hotel, and the evening ending with the member’s dinner at Museum Speelklok. Before the conference in Utrecht, a group of W100 members first headed to the city of Groningen for a couple of days at the University of Groningen – a top public research university and the second-oldest university in the Netherlands. During the visit, members learned about the University of Groningen brand and overseas expansion, plus the university’s campaigns, Nobel Prizes, and impactful research. Members also experienced a tour of historic university, explored the city and had drinks and dinner. The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.
Conference Highlights
Insights and ideas on how to engage millennials wanting an education that is just beyond degrees, plus a look at NUS’ admissions publicity campaign.
The challenges, but also the dynamic opportunities, American universities face in a constantly evolving environment.
Considering the role of place in reputation strategy, what are the challenges and opportunities presented by a City brand and in what way can universities leverage or overcome these?
How universities can best engage with employers in a meaningful way, in order to strengthen their influence.
How The University of Hong Kong uses Weibo, one of the most popular social media sites in China and fast rising in the western world, to engage mainland Chinese students.
Our Speakers
Utrecht University
Royal Dutch Shell
Utrecht University
University of California, Davis
Utrecht University College
University of Calgary
University of Glasgow
Utrecht University
Maastricht University
McMaster University
The University of ManchesterMembers Day | 4 October 2017
Study Tour | 2-3 October 2017
Partners
Conference Presentations
Become a Member