W100 Annual Conference 2014: Japan and Korea
The 2014 conference, hosted in conjunction with The British Council, as part of the Reputation in Higher Education Conference in Tokyo, Japan on Wednesday 5th March 2014. It featured the launch of the Times Higher Education World Rankings 2014. Louise Simpson, Director of The World 100 and The Knowledge Partnership, announced preliminary findings of W100 research into how reputation impacts on the decision-making process of PhD students at the conference. The conference was followed by a Spring study tour to some of South Korea’s leading universities: Seoul National University, Sookmyung Women’s University and POSTECH. View a video from the event below: Announcement of the 2014 Times Higher Education World Reputation Rankings | Phil Baty Editor, Times Higher Education Rankings Recent initiatives by the Japanese government and the drive to push Japanese institutions up the global rankings| Hakubun Shimomura, Minister of Education, Culture, Sports, Science and Technology, MEXT An Avalanche is Coming – Higher Education and the Revolution Ahead | Sir Michael Barber, Chief Education Advisor, Pearson Reputation Management – A Case Study from the University of Tokyo | Masako Egawa, Executive Vice President, University of Tokyo Building a Legacy – A Case Study from the University of Hong Kong | Professor Lap-Chee Tsui Vice-Chancellor and President, The University of Hong Kong Context setting: The wider meaning of reputation management and its impact on the knowledge economy | Mark Sudbury, Director of Communications, University College London Announcement of research findings on how reputation impacts on the decision making process of PhD students | Louise Simpson Director, The World 100 Reputation Network A level playing field? Reputation management in non-English speaking countries | Jasper Steen Winkel, Director of Communications, University of Copenhagen The importance of reputation when choosing academic partners – Case studies from the National University of Singapore on their partnerships with top global universities | Anne Pakir, Director, International Relations Office and Associate Professor, Department of English Language and Literature, National University of Singapore Building reputation from scratch – are tradition and history a prerequisite for prestige? Case study from a modern university – Pohang University of Science and Technology | Professor Yonge Ha, Vice President of External Affairs, Pohang University of Science and Technology The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.
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W100 Annual Conference 2013: York, UK
The W100 Annual Conference 2013 took place at the University of York, United Kingdom, from 16 – 17 September. Hilary Layton, Director of International, University of York, was our host. The conference focused on the theme of communicating the global university through leadership, strategy and brand promotion. The theme ‘Communicating the Global University: Marketing, media and brand strategies for reputational impact’ allowed for discussions on a wide range of higher education issues impacting university internationalisation, including leadership and global challenges, partnerships, benchmarking and rankings, communicating internationally and media relations, internal engagement and brand promotion. Those responsible for reputation management in a range of exceptional international universities led master classes on topics such as the role of sport in reputation building, the impact of technology in brand building, the impact of country branding, international policy and PhD student university choice. Steering institutional strategy to compete internationally | Dr Masako Egawa, University of Tokyo The impact of fees on reputation and student choice | Richard Stenelo, Lund University and Dave Roberts, The Knowledge Partnership Partners: how to choose partners to raise profile | Hilary Layton, University of York and Sun Wen, Nanjing University University of Cape Town’s challenges and approaches to engaging diverse audiences | Gerda Kruga, University of Cape Town Global or disconnected futures? | Lyse Doucet, The BBC Brian Cantor Dr Masako Egawa Hilary Layton Michael Kurts Kerry-Anne Hoad Ben Sowter Sandra Elliot Lyse Doucet Richard Stenelo Tracy Chalk Alan Ferns Our York hosts put together some fantastic social activities, kicking off with a historical walking tour of York and the Minster. After an afternoon of High Tea at Betty’s Tea Room, members experienced Evensong at York Minster, followed by a contemporary British curry at Mumbai Lounge. The evening ended with a traditional evening ghost tour of York, where members explored thousands of years of history, mystery, folklore and legends that smoulder beneath the city’s ancient streets. After the conference, a group of W100 members headed up to Scotland to spend a couple of days at The University of Edinburgh – a member of the Russell Group and LERU and the sixth oldest university in the English-speaking world. During the visit, members learned about the University’s research, strategy and brand promotion. As well as educating themselves about the university, members enjoyed planned activities including a guided tour of the city and a splendid evening with a Scottish feast at St Trinneans, the previously famous school known for its radical education practice. Nothing found. The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.
Conference Highlights
University of Tokyo’s implementation of strategies to promote mobility and diversity of students and faculty members, including change in the academic calendar to “four-term” system.
How higher fees are driving students to take a fresh look at what and where to study.
York and Nanjing share their unlikely partnership story, demonstrating, through collaboration, some of the best profile-raising the universities have experienced.
How universities communicate across social, racial and other divides, whilst maintaining world-class standards.
The challenges of communicating and understanding in a segmented world.
Our Speakers
The University of York
The University of Tokyo
The University of York
The University of Toronto
The British Council
QS Intelligence Unit
Cardiff University
BBC
Lund University
Australian National University
The University of Manchester
Members Day | 15 September 2013
Study Tour | 18-19 September 2013
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W100 Annual Conference 2012: Tokyo, Japan
The W100 Annual Conference 2012 took place in Japan, in the magnificent Mori Building in Roppongi, one of Tokyo’s most recognizable skyscrapers located in the heart of the city. The conference was co-hosted by the British Council and brought together senior directors from leading universities in Japan and around the world with corporate affairs, international or reputational/brand responsibilities for their organisations, to share and build on their expertise of communicating the value of higher education and its institutions. It allowed for opportunities to explore different aspects of reputation management including branding and public engagement, and to take part in interactive dialogues on these issues with experts from world-class universities. Japan is home to some of the world’s leading research-intensive universities and is making great efforts to internationalise its higher education system and promote the quality of its education and research at a global level. The Japanese government has implemented significant reforms to support this internationalisation and it was against this backdrop of change that the debate on some of the key issues in international higher education took place. The British Council in Japan has been active in supporting the internationalisation activities of Japanese higher education institutions. The conference was complemented by a Study Tour of leading Tokyo and Kyoto universities for W100 members.
The conference provided the context for understanding the impact of reputation management and aimed to raise awareness of the issues surrounding the concept, by introducing case studies and responses by the media on themes such as branding and public engagement. The conference was split into two parts. The first part set the scene for the discussion by introducing the impact of reputation management, the role of the World 100 Reputation Network in supporting reputation management, Japan’s visions and challenges in internationalisation, and the relationship between rankings and reputation. The second part moved on to discuss concrete institutional case studies, and ways of interpreting the case studies in cross-cultural contexts. Workshops Overview | The workshops took the themes presented in the conference forward and turned awareness into action. Again these fell into two parts, one in the morning and one in the afternoon, each consisting of a plenary session in which facilitators introduced their respective themes, followed by a breakout workshop session. Topics covered in the workshops included: Visits to The University of Tokyo and NHK Tokyo is a capital city that effortlessly combines cutting-edge technology and a unique pop culture with a rich and ancient culture. Its leading university, The University of Tokyo, perfectly demonstrates this mix, boasting a large number of Japan’s most historically influential figures among its alumni while continuing to generate world-leading research in the present day. The University of Tokyo is the highest-ranked Japanese institution in all the major global university rankings. It is also the lead university in the Global 30 initiative, the government’s flagship programme for internationalising higher education. This visit allowed delegates to gain an insight into the university’s activities. The visit to NHK provided delegates with the chance to find about the workings of one of Japan’s most influential media machines and get the media perspective on the latest trends in Japanese education. Visits to Kyoto University and Ritsumeikan University Famous as the home of Japanese culture, Kyoto is also an academic hub, boasting one of the highest densities of universities in the country. The visits included trips to Kyoto University and Ritsumeikan University. Kyoto University is a prestigious state university renowned globally for the quality of its research, as demonstrated by the large number of Nobel laureates it has given rise to. The prestigious private, Ritsumeikan University, is a leading member of Japan’s internationalisation drive. Its sister institution, the Ritsumeikan Asia Pacific University, is a unique example of a Japanese university offering bilingual degree programmes where international students make up nearly half of the student body. The visit to Kyoto allowed delegates to gain an insight into the contrasting nature of state and private universities in Japan and also included time to experience some of Kyoto’s traditional culture. The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.
Conference Overview
University Visits | 12 December 2012
University Visits | 13 December 2012
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W100 Annual Conference 2012: Washington, USA
The W100 Annual Conference 2012 took place at Washington DC in America from 15-16th May. Hosted by American University, were immensely generous in the time and energy that they put into making things possible, and opening doors to places like The White House, which was the jewel in the crown of our Study Tour. Washington, DC, the capital of the United States, was our chosen venue for our second World 100 Conference and Study Tour, being home to some of the best universities in the world; Georgetown, American, and George Washington, and in nearby Maryland, University of Maryland. It is also the home of the US government and the setting for iconic American architecture, The White House, the The theme, To Boldly Go: Advancing university reputation through global interaction, was not only chosen for its hint at the world of split infinitives and team vision, but we know universities have a global presence and are judged by international as well as domestic triumphs and standards. Being international is not easy when cultures, expectations, currencies, and politics throw up different challenges. What is the most effective way of structuring corporate affairs in world-class universities? | Glenn Bieler, Vice President for Corporate Affairs, Johns Hopkins University Chinese universities’ ranking performance and institutional progression compared with the west | Professor Chen Hong, Director, Office of Overseas Promotion, Tsinghua University How should we, could we and do we measure reputation? Discussing reputational measures, as well as The THE reputational survey | Phil Baty, Times Higher Education World University Rankings and Deputy Editor, Times Higher Education and Louise Simpson, The World 100 Reputation Network Defining and implementing institutional Higher Education performance and impact metrics | Patricia Brennan Director, Product Strategy, Research Analytics, Thomson Reuters Leveraging brand through market research and message | Elizabeth Scarborough, Simpson Scarborough Consultants, and David Roberts, The Knowledge Partnership How international universities can tell their stories without obsessing over rankings | Scott Jaschik, Editor, Inside Higher Ed Building a great Australian brand: anecdotes from the Antipodes| Doug Durack, Director of Public Affairs, The University of Western Australia Public engagement. Why bother? What to do? How to measure? | Prof Richard A. Duschl, Waterbury Chair in Secondary Education, Penn State University & Chris Coe, Director of Public Engagement, King’s College London
Cornelius M. Kerwin Katherine Ma Tommy Bruce Stacie Spector Terry Hartle Terry Flannery Glenn Bieler Elizabeth Scarborough Benjamin Wah
Pauline van der Meer Mohr Bob Morse The World 100 2012 Study Tour included a visit to the University of Maryland, The White House Press Office, and The Chronicle of Higher Education.
The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.The World 100 Reputation Network Conference is the key annual opportunity for highly ranked universities - both members and non-members - to share reputational achievements.
Jefferson Memorial and the Smithsonian Museum.
Conference Highlights
Our Speakers
President, American University
Director of Communications, The University of Hong Kong
Vice President for University Communications, Cornell University
Chief Communications Officer, The Salk Institute
Senior Vice President for Government and Public Affairs, American Council for Education
Vice President for Communication, American University
Vice President for Communications, Johns Hopkins University
CEO and Partner, Simpson Scarborough
Provost of Chinese University of Hong Kong
President of the Executive Board, Erasmus University Rotterdam
Director of Data Research, U.S. News & World Report, Washington DC
Study Tour | 16-18 May 2012
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