The 2023 World 100 Annual Conference was hosted by The University of Sydney on 28 and 29 September. The World 100 Annual Conference brings together professionals from top universities around the globe to discuss the latest trends, best practices, and case studies in the fields of communications and marketing. Attendees are given the opportunity to network, learn from keynote speakers, and participate in interactive workshops and panel discussions.
This year’s theme ‘Connecting for Greatness: Building Reputation Through Collaboration’ gave delegates the chance to explore how universities can grow their reputation and increase their influence through their stakeholders, other institutions, and the world around them.
Session highlights:
Reputation and Leadership: Presidents in conversation | Prof. Mark Scott from The University of Sydney, Prof. Evelyn Welch from The University of Bristol & Prof. Rocky Tuan from The Chinese University of Hong Kong
Rankings, Reputation and Impact | Phil Baty & Duncan Ross, Times Higher Education
Triple Helix Model of Modern Public University | Kent Anderson, University of Newcastle
Rise of the Machines: How generative AI might influence university marketing and communications | Sandra Peter, University of Sydney Business School & Professor Merlin Crossley, UNSW
Building a Coalition of the Willing: universities & industry | Kirsten Andrews, The University of Sydney and Alistair Jarvis, The University of London
Study Tour | 2 - 3 October 2023
This year’s members’ study tour was kindly hosted by The University of Melbourne on 2 & 3 October 2023.
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