About the Reputation Academy
High-level training for Communications, Marketing, and International staff in global universities.
The World 100 Reputation Academy is an intensive practical reputation training programme that has helped over 100 people improve their knowledge around university reputation.
Aimed at professional communications, marketing, and international staff in international World 100 universities, with pre-director or first-director level experience, World 100 Reputation Academies build practical and strategic skills that can be applied to support reputation, strengthen recruitment and deepen brand distinction.
The academy operates in both a face-to-face format and an online format. We will be running a mix of both throughout 2024.
UPCOMING REPUTATION ACADEMIES:
Watch this space for information on the next World 100 Reputation Academy.
Attended a previous virtual Reputation Academy?Resources and recordings are available below:
The Training
The following topics are typically covered:
- A strategic approach to planning reputation management
- Developing and researching a brand position
- Stakeholder engagement
- Internal communications
- Resources and structures for delivering reputation management
- Communicating research
- Crisis communications
- Brand campaigns and marketing
- Rankings strategies
- Measurement and evaluation
Explore some of the topics in more detail in our blog post ‘Five Ways to Manage Your University’s Reputation’
WHO SHOULD ATTEND THE ACADEMY?
The Academy is suitable for Managers, Heads and similar of the following departments:
Communications
Marketing
International
Delegates do not need to be from universities that are members of the Network, although W100 members will be given priority booking.
Experts on The World 100 Reputation Academy Training Panel include:
Alan Ferns
Formerly Associate Vice-President for
External Relations and Reputation
The University of Manchester
Abi Kelly
Director of International Engagement and External Relations
RCSI University of Medicine and Health Sciences
Andrea Farquhar
Chief Executive, Internal and External Engagement
McMaster University
Tracy Chalk
Chief Marketing and Communications Officer
University of Technology Sydney
Jo Kite
Deputy Director of External Relations
University of Birmingham
Santiago Fernández-Gubieda Lacalle
Director of the Reputation Unit
University of Navarra
Duncan Ross
Chief Data Officer
Times Higher Education
Mark Sudbury
Head of World 100 & Reputation
The World 100