Ask someone on the street to name a prestigious university they will often name institutions with a long, rich history, established hundreds of years ago. But there are numerous institutions all over the world, founded much more recently, that are hot on the heels of those historical, elite universities. One of those universities is Aalto University, Finland, formed in just 2010.

World 100 Director Louise Simpson explored the origins and creative thinking behind the visual identity of Finland’s Aalto University during the THE Young University Summit, when she spoke to their president, Ilkka Niemelä.

Mark Sudbury, Head of World 100 and Reputation, looks at the 2021 QS world university rankings, overall trends and how World 100 members have performed.

Many things have had to adapt during the COVID19 pandemic. This was the case for our Reputation Academy, which had to move online for 2021

The World 100 research project for 2020/2021 will explore how universities have used the visibility of Covid-19 research to build profile.

World 100 members have again proved the link between reputation and the real-world impact of universities, achieving 4 of the top 10 places (and 9 of the top 20) in the latest THE Impact Rankings published on 21st April 2021.

Part 2 of our summary of Louise's session at THE Live US, looking a rebuilding public trust in universities. In this piece, we look at the conversation relating to people's trust in sources of news and information and how that relates to trust in universities, specifically during the pandemic.

On April 1st, World 100 Director Louise Simpson, hosted a panel of experts at THE Live US. The panel looked at rebuilding public trust in universities and featured Sue Cunningham, President and CEO of the Council for Advancement and Support of Education and Nicky Old, Director for Communications and External Relations for Universities UK.

Keio University is pleased to announce that it will host the second MEXT Japan-EU Inter-University Exchange Project Liaison Meeting on “Strategic Cooperation and Support for Higher Education” on March 18, 2021.

Following the launch of the World 100 SMART Tool, we are hosting a webinar to help you get the most from this new initiative for World 100 Reputation Network members. SMART tracks your social media engagement on a quarterly basis across key platforms in comparison with World 100 and other leading global universities.

Social media is one of the most important aspects of a marketing and communications strategy as it represents a chance to reach a large percentage of your audience easily, repeatedly, and, if done right, cheaply. Despite this, it remains an under-developed part of most strategies, with leadership often overlooking its complexities and allocating insufficient time and resources to getting it right.

The advent of a new administration in Washington DC is reportedly already fuelling an increase in applications from international students to US universities . The so-called ‘Biden Bump’ may go some way to addressing the falls in American global recruitment seen over the last few years.