2018 UBC Conference Presentation: Digital Differentiation – Building, Protecting & Advancing your University’s Brand on Social Media

A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

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2018 UBC Conference Presentation: Brand Snapshot: Measuring Online Brand Strength in World-Class Universities

A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

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2018 UBC Conference Presentation: Mapping Markets – How Brands Are Perceived

A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

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2018 UBC Conference Presentation: Tackling the University Affordability Perception – Demonstrating the Value of your University to Society Through Targeted Campaigns

A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

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2018 UBC Conference Presentation: W100 Distinctionary: Play your Cards Right in our W100 Brand ID Game

A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

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2018 UBC Conference Presentation: Growing Global: Using Reputation and People Strategies to Build an Inspiring International Outlook

A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

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2018 UBC Conference Presentation: Brand Building Through Difficult Times; Why a Crisis Doesn’t Have to be a Disaster

A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

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2018 UBC Conference Presentation: Building a Reputation Through High Profile Conferences

A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

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2018 UBC Conference Presentation: University Reputation: What Attracts High School Students

A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

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2018 UBC Conference Presentation: Towards a Civic University: Local and Regional Engagement as a Differentiator

A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

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2018 UBC Conference Presentation: UBC Brand Development in the Quest for Differentiation

A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

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2018 UBC Conference Presentation: Brand-building in a Bowtie – A Presidential Perspective

A conference presentation from 2018 titled 'Connecting brand to business objectives'. The 2018 Conference was hosted by the University of British Columbia

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