Topic,Resource Type,Brand,Networking,Digital Communications,Discover,Event,Member Content
Discover Amsterdam 2015: Digital Platforms and Branding Presentation
27 February 2015
Presentation at the 2015 Discover Amsterdam event, providing member experiences, specifically those of Yasha Lange on digital platforms and branding
0 Comments1 Minutes
Topic,Resource Type,Conference,Brand,Event,Member Content
2014 Michigan Conference presentation: Seeking the Right Note; Adelaide’s New Brand Campaign Drawing on Light and Music
7 December 2014
A presentation from the Michigan 2014 conference how the distinctness of the University of Adelaid was showcased through a successful brand campaign
0 Comments1 Minutes
Topic,Resource Type,Conference,Brand,Event,Member Content
2014 Michigan Conference presentation: Repositioning and Rebranding Western University
7 December 2014
A presentation from the Michigan 2014 conference looking at the repositioning and rebranding Western University to reflect sectorial and social changes
0 Comments2 Minutes
Topic,Resource Type,Conference,Brand,Event,Member Content
2013 York Conference: Steering Institutional Strategy to Compete Internationally
7 May 2014
Steering Institutional Strategy to Compete Internationally Presentation from 2013's York conference, given by Dr Masako Egawa, from The University of Tokyo.
0 Comments3 Minutes
Topic,Resource Type,Reputation,Conference,Brand,Event,Member Content
2013 York Conference Presentation: Global U -Developing a Top 25 HE Brand and the Role of Sport in Reputation Building
7 May 2014
Presentation from the 2013 York conference, given by Matt Schlientz, formerly of University of Michigan, on developing a top 25 HE brand and the role of sport in reputation building
0 Comments2 Minutes
Topic,Resource Type,Reputation,Conference,Brand,Event,Member Content,Strategy and vision
2013 York Conference Presentation: Major Change Management
7 May 2014
A York 2013 Conference presentation titled 'Major change management: moving communications from Schools to the Centre. The pain and the benefits!' given by Christina Breddam, Deputy Director of Communication and Ulla Gjørling, International Director, Aarhus University, Denmark.
0 Comments3 Minutes