W100 Representative

Sarah BostockAssociate Director of Marketing & Advancement


Sarah Bostock leads on institutional marketing strategy at Loughborough with a specific focus on brand, demand generation and enhancing the University’s reputation in the UK and overseas for research and innovation. She works with senior leaders across key, high-profile projects and initiatives consulting on best practice, innovative approaches and identifying opportunities for growth, collaboration and optimisation. Prior to Loughborough, Sarah held a number of roles at the University of Bristol, most recently as Deputy Director of Marketing where she was instrumental in transforming the scope and visibility of marketing and led the team to a CASE Circle of Excellence Award in 2020. Before her career in Higher Education, Sarah worked in charity and corporate sectors and has over 18 years’ experience in marketing, communications and public relations. She’s a member of the Chartered Institute of Marketing, studied at the Institute of Direct Marketing and is a member of the Volunteer Executive Committee for the CASE Universities Marketing Forum.

Loughborough University is somewhere anyone can realise their full potential. The atmosphere and team spirit on campus inspire and empower people to achieve extraordinary things. This progressive and ambitious attitude is reflected in the success we achieve, as one of the top-performing universities in the country. Loughborough University is also a welcoming place where staff and students should feel they can be themselves. Across everything we do, we are working together to create a better future, for everyone.

We are proud to be one of the UK’s leading universities.

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The World 100 Reputation Network is a group of the best universities in the world, delivering research that enhances reputation and offering leaders the chance to develop their own careers on a global stage. Members benefit from events and study tours, training, monthly media monitoring, and unique reputation research to provide institutional advantage.

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