WebinarMedia Monitoring: Exploring SMART and AURORA

World 100 SMART (Social Media Analysis for Reputation Tool) tracks members’ social media engagement on a quarterly basis across key platforms in comparison with World 100 members and  400+ world-leading universities. The tool covers a wide range of social media KPIs across Facebook, Twitter, Instagram and YouTube

AURORA, the media monitoring tool tailored specifically for the world’s top universities, enabling them to track a snapshot of international media coverage. Directors of Communication and Heads of Media Relations at some of the world’s best universities use Aurora to benchmark their organisations against other world-leading institutions.

Mark is W100’s Head of Global Network Development. He led communications and marketing activity at University College London (UCL) for nearly 10 years, helping to build reputation and establish it as a global brand. He has presented at conferences around the world on university reputation, communications, and marketing. He has also played key roles in the networks of Communications Directors at the League of European Research Universities (LERU) and the Russell Group.

Earlier in his career, Mark worked for the UK government where he managed communications around legislation that led to a ban on smoking in public places. He was Head of Public Affairs at the Football Association, the governing body for soccer in England, and started his career at the University of Sussex.

Lisa joined The Knowledge Partnership in 2005 as the company’s first market research professional and went on to help develop and manage the in house team of researchers that we have today. She has a Bachelor of Science degree in Psychology and a Master’s degree in Services Marketing as well as certification from the Market Research Society.

She has undertaken many major research projects for universities and colleges internationally including portfolio review and evaluation, marketing reviews, primary and secondary research into student markets, alumni engagement, web and prospectus reviews, overseas market analysis, course viability analysis and more.

Lisa was co-author and lead researcher for our 2007 review of the impact of league tables on student recruitment, our international comparative study of marketing functions in the UK, Australia and New Zealand and our 2009 and 2012 original research for the further education sector.

Rowen joined the Cambridge team in 2017 after returning from her latest travels in New Zealand, having previously graduated from Canterbury Christ Church University with a 1^st in Public Relations, Media and Marketing.

Rowen manages The World 100 Reputation Tracker where she is in charge of producing surveys with key university stakeholder groups and analysing the data to provide an overview of how those institutions are regarded by those groups.

Rowen is also in charge of  Aurora media monitoring at The World 100. Directors of Communication and Heads of Media Relations at some of the world’s best universities use Aurora to benchmark their organisations against other world-leading institutions.