There are still 2019 Academy places available, offering W100 training to enhance engagement and brand position.

This year’s World 100 Reputation Academy will see international directors from the likes of The University of Manchester, University of Toronto and many more delivering training and guidance to strengthen and enhance your university’s reputation. The five-day intensive course, held in the historic city of Cambridge on 20 – 24 May 2019, will support your development into an effective future director for communications, marketing and international departments of the world’s top universities.

Improve your university’s strategic planning of reputation through training delivered by Associate Vice-President, International Relations and Reputation at The University of Manchester, Alan Ferns, and learn how to develop your brand position from Abi Kelly, Executive Director of Corporate Affairs, Newcastle University.

Canadian trainers Andrea Farquhar, Assistant Vice-President Communications and Public Affairs, McMaster University and David Estok, Vice-President, Communications at University of Toronto will explore stakeholder engagement and brand campaigns and marketing, plus an in-depth session on improving your reputation management skills.

Strengthen international partnerships with guidance from Hilary Layton, Director of Global Engagement at University of York, and gain insight into how to communicate research and priority areas, plus manage effective crisis communications from Eilis O’Brien, Director of Communications, University College Dublin.