Annual Research Project: 2016/17

The Ranking Influencers: How academics and employers determine the best universities

Academics and universities know that data matters when it comes to world university rankings. As a result, tremendous effort goes into getting research in the right journals and maximizing citations. However, what is sometimes forgotten is that the biggest indicator of ranking is reputation, i.e. the opinion of published scholars and employers. This actually forms a third of the final THE score and half of the QS score. Thousands of academics and employers from across the globe determine which universities are the best in their fields. How do they make their choices? What influences them to consider their nominated universities to be the absolute best of a world-class elite group? How readily could their estimations be altered year to year? And ultimately, what can those in charge of universities’ reputation management do to put their institutions in lights for these audiences? The World 100 Reputation Network will explore these issues for its 2016/17 annual research project. The full and detailed findings will be limited to Research Members of the Network, making this year a great time to join or upgrade!