Research

World 100 Research

Research focusing on international reputation is one of the main objectives for the World 100 Reputation Network. Research informs practice, explains budgetary decisions, progresses strategy, and enables reputation managers to excel in their jobs. That is why our research projects are much valued by members and are at the heart of what we do.

Reputation is fast moving, and universities are constantly forced to evaluate their actions, friends and audiences. The Network engages in one annual research project that pushes forward the boundaries of knowledge around reputation and helps those in charge of their university’s image to understand it, and better amplify it.

Research members benefit from access to current and previous research. Research members may also share the research with colleagues of the university. Discover members receive summary research reports only.

 

 

Brand Snapshot: Measuring online brand strength in world-class universities

Our main research project for this year (2017/18) will focus on the usage of online branding by top universities to measure brand strength. We are currently in the development stages of this project. Read more here.

 

The Ranking Influencers: How academics and employers determine the best universities

Our 2016/17 research project focused on the reputation surveys that contribute to major world university rankings. The report is based on global quantitative surveys of the academic community and employers complemented by qualitative depth interviews with faculty working at leading universities in the UK, Europe, Asia, Australasia and North America. Read more here.

 

The Digital Approach: Resources and structures for online communications

W100 research benchmarking approaches to digital communications at world-class universities is now complete. The report is now available for purchase and is based on insights from heads of digital at 37 universities across 15 countries. Read more here.

 

W100 Social Media Rankings

The W100's first social media ranking, based on Twitter engagement at the world's top 200 universities, launched in 2016 and is updated quarterly.  The ranking table is available online and universities can order bespoke benchmarking reports to explore the detailed data in more depth. Read more here.

 

W100 Research Library

Our Research Library is the central store of all W100 research reports from 2008 onwards. Click here to read more about previous research projects. Network members can login to the Members' Area to view and download project files.

 

Contact

If you have any questions about our research or have any topics of interest that you would like the Network to explore in the future, please contact Lisa Bould, Research Manager at research@theworld100.com.