World 100 Research

Research focusing on international reputation is one of the main objectives for the World 100 Reputation Network. Research informs practice, explains budgetary decisions, progresses strategy, and enables reputation managers to excel in their jobs. That is why our research projects are much valued by members and are at the heart of what we do.

Reputation is fast moving, and universities are constantly forced to evaluate their actions, friends and audiences. The Network engages in one annual research project that pushes forward the boundaries of knowledge around reputation and helps those in charge of their university’s image to understand it, and better amplify it.

Research members benefit from access to current and previous research. Research members may also share the research with colleagues of the university. Discover members receive summary research reports only.



The R-Word: Communicating research at world-class universities

Our member project for 2015/16 has explored how the best universities communicate academic research to non-specialist external audiences. We are in the final stages of preparing the research reports for members and these will be published in the coming weeks. Read more here.


The Ranking Influencers: How academics and employers determine the best universities

Our main research project for this year (2016/17) will focus on the reputation surveys that contribute to major world university rankings. We are currently working with Research Members of the Network to scope this research. Read more here.


The Digital Approach: Resources and structures for online communications

Subscription is now open for a new research project from the W100 seeking to benchmark approaches to digital communications at world-class universities. The research is open to all universities ranked in the world's top 200 with discounted rates for W100 members. Read more here.


W100 Social Media Rankings

2016 will see publication of the W100's first social media ranking which will be based on Twitter engagement and will rank the world's top 200 universities. Read more here.


W100 Research Library

Our Research Library is the central store of all W100 research reports from 2008 onwards. Click here to read more about previous research projects. Network members can login to the Members' Area to view and download project files.



If you have any questions about our research or have any topics of interest that you would like the Network to explore in the future, please contact Lisa Bould, Research Manager at