World 100 Academy May 2018

Strategic training in Cambridge for Communications, Marketing and International staff in Global Universities


Booking is now open for the May 2018 World 100 Academy, an intensive practical reputation training programme, taking place in the beautiful and historic city of Cambridge.

The Academy will be held at The Møller Centre from 21-25 May 2018. Small classes will provide an intensive and focused experience. Group project work will support networking and interactive learning, with an optional dinner in a Cambridge College.

Training will be given on the following topics:

• Reputation and the world-class university
• A strategic approach to planning reputation management
• Developing and researching a brand position
• Stakeholder engagement: internal and external
• Crisis communications
• Brand campaigns and marketing
• Benchmarking, resources and structures
• International mobility
• International partnerships
• Communicating research and priority areas


Who should attend?

World 100 Academies are aimed at staff working in communications and international departments of the world’s top 200 universities.


Is W100 Network membership required?

Delegates do not need to be from universities that are members of the World 100 Reputation Network, although W100 members will be given priority booking.


Who will deliver the training?

All W100 Academy trainers have in-depth expertise in directing communications, marketing and international relations at World 100 global research universities will lead each session. You can read more about our trainers here.