Louise has worked on a variety of major international marketing and reputation projects in Europe, the UK and Japan. She wrote the business case for the Study in Europe brand for the European Commission, which resulted in the first website aimed at international students planning to study in Europe and has just finished creating a marketing tool for the marketing of international master’s and Erasmus Mundus. How to measure reputation remains one of her key interests, and she has created tools to benchmark university reputation, brand and communications – Aurora, a media analysis tool, WASP, a tool to benchmark websites and their brand messages, ADMIRE, a reputation assessor, and the Triple Test, to scope staff brand understanding. These are all used regularly by universities to monitor their reputation.
In 2007, she created The World 100 Reputation Network, now supported by 48 World 100 universities. As part of the World 100 group, Louise has visited some of the world’s best universities with members, looking at how they manage reputation.
Louise is a member of the Chartered Institute of Public Relations, has an MPhil in Reputation management in higher education, and its impact on rankings with Manchester University Business School, and a degree from the University of Cambridge.
She lives in Cambridge with her family, garden, and hens, and for downtime enjoys making bread, and visiting gardens and the odd art exhibition.