The W100 2013 Conference was hosted by the University of York, UK
The conference centred around the them of communicating the global university - marketing media and brad strategies for reputational impact.
Sessions and discussion covered a wide range of higher education issues. Below is a selection of topics and talks that took place over the two days, along with a list of speakers here.
Leadership and Global Challenges
- Steering institutional strategy to compete internationally. Dr Masako Egawa, Executive Vice President,University of Tokyo.
- The future landscape of world-class education: country branding, competition and consumer choice. Kerry-Anne Hoad, Head of Education Innovation, The British Council, UK
Strategy and Performance
- Global connections: An international policy to support Danish excellence. Professor Lauritz B. Holm-Nielsen, Rector, Aarhus University, Denmark
Understanding the 2020 agenda
- Communicating with Generation C... Digital solutions and consumer trends for the interactive, content-producing and creative generation. Joel Lohrey, Industry Head - Education, Government and Non-Profit, Google
- Global or disconnected futures? The challenges of communicating and understanding in a segmented world. Lyse Doucet, Chief International Correspondent, BBC.
- World 100 PhD Students - how they choose top universities. Louise Simpson, Director of The World 100 Reputation Network.
Media relations and brand promotion
- Global U: Developing a top 25 higher education brand and the role of sport in reputation building. Matt Schlientz, Director of Communications and Marketing, University of Michigan, USA
Conference Programme 2013
Click below to view the programme from our 2013 annual conference in York.
2013 Study Tour: Edinburgh
The conference was followed by a Study Tour to The University of Edinburgh and the Scottish Parliament on the 18th & 19th September for members of the World 100 Reputation Network.