The World 100 2015 Study Tour
Our 2015 study tour headed to Australia’s national capital, Canberra. Known as Australia’s ‘bush capital’, Canberra is home to The Australian National University (ANU).
As a research-intensive university located next door to the seat of Australian Government and surrounded by Australia’s foremost national institutions, ANU influences at a national and international level.
World 100 study tour delegates heard how the unique challenges and responsibilities of being Australia’s only national university influence brand and communication.
Delegates participated in a number of round table discussions on strategies for maximising impact and brand differentiation in an uncertain and increasingly competitive higher education market.
They were also introduced to some of Australia’s most important national institutions in the city that was voted ‘world’s most livable city’ by the Organisation for Economic Co-operation and Development (OECD) in 2014.