University of Western Australia

The World100 Representative

Peta Maddock - Brand and Marketing Director

Peta has been Director, Brand and Marketing at UWA since late 2015. During this time she has been inspired by the potential of this University to meet its ambition of becoming a Top 50 University. She provides strategic and thought leadership across the University, particularly in the areas of brand and strategy development, planning and implementation of marketing and recruitment initiatives. Peta has extensive industry experience in marketing, advertising and public relations from Canberra, London and Perth, and has a keen focus on continuous improvement and effectiveness.

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